Agent Talent Relations Job at Realty ONE Group Unlimited, Lancaster, PA

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  • Realty ONE Group Unlimited
  • Lancaster, PA

Job Description

Job Overview

The Agent Talent Relations role focuses on identifying, attracting, and onboarding high-quality real estate agents who align with the brokerage’s culture and growth goals across South-Central Pennsylvania. This position builds strong relationships with productive and growth-minded agents, clearly communicates the brokerage’s value proposition, and guides agents through the decision-making process to join the company.

The role also manages a smooth onboarding experience for new agents, serves as a primary point of contact during their transition, and connects them with training, tools, and support resources. Acting as a brand ambassador, the Agent Talent Relations professional stays informed on market trends and competitor activity while tracking and reporting recruiting efforts to leadership.

Key Responsibilities

Agent Identification & Outreach

  • Proactively identify productive and growth-oriented real estate agents within South-Central Pennsylvania using MLS data, market research, referrals, and networking
  • Build and maintain a targeted pipeline of prospective agents that align with company values and are in good legal & ethical standing within the industry
  • Initiate contact through calls, meetings, events, and strategic outreach
  • Assist in execution and maintenance of marketing initiatives for prospective agents to reflect current market conditions

Relationship Building & Recruitment

  • Meet one-on-one with prospective agents to understand their goals, challenges, and business models
  • Clearly articulate the brokerage’s value proposition, culture, tools, support, and growth opportunities
  • Position the brokerage as a long-term business partner, not just a place to hang a license
  • Influence and guide agents through the decision-making process to join the company

Onboarding & Integration

  • Manage the onboarding process for newly recruited agents to ensure a smooth and professional transition
  • Coordinate onboarding platform and internal introductions for support functions of brokerage
  • Serve as a primary point of contact during the agent’s first weeks with the brokerage to direct them to appropriate resource
  • Partner with leadership and support teams to ensure agents are connected to training, coaching, and resources

Market & Brand Representation

  • Represent the brokerage at industry events, networking functions, and community activities
  • Stay informed on local market trends, competitor offerings, and agent movement
  • Provide feedback to leadership on market insights and recruiting opportunities

Tracking & Reporting

  • Maintain accurate records of recruiting activities and pipeline progress
  • Track key performance indicators related to agent attraction and onboarding
  • Regularly report on recruiting efforts, wins, and challenges

Qualifications & Skills

Required

  • High school education, or equivalent
  • Strong interpersonal, communication, and relationship-building skills
  • Confidence in influencing and guiding professional-level conversations
  • Self-motivated with strong organizational and follow-up skills
  • Comfortable meeting with agents in person and working independently
  • Resilient, persistent, and results-driven

Preferred

  • Experience in real estate sales, brokerage operations, recruiting, or business development
  • Knowledge of the South-Central Pennsylvania real estate market
  • Understanding of agent economics, commission structures, and brokerage models
  • Experience presenting value propositions and handling objections

Job Tags

Local area,

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