Assistant Media Planner
Summary of Position:
Responsible for assisting the team with planning, buying and overseeing plan execution that translates the clients’ advertising objectives into overarching media strategies. This position will work closely alongside the Media Planner and Senior Planner/Supervisors.
Essential Functions:
• Assist team with negotiations with sites for interactive proposals to obtain the best plans possible for the agency.
• Utilize planning tools such as ComScore, MRI, Vivvix and other resources to formulate relevant plans for clients.
• Create decks for media recommendations that thoroughly and clearly explain/showcase recommendations.
• Keep abreast of current trends and the latest technological advances in research and media.
• Trafficking creative across all clients to media partners.
Monitor all live media campaigns daily to ensure everything is running smoothly.
• Oversee and produce reports for client campaigns based on set reporting cadence.
• Work with team members to assist on POV's to evaluate various opportunities for clients.
• Responsible for working with Planner/Supervisor to keep up to date billing charts and working with the billing department to ensure all bills are paid.
• Understanding of YouTube to assist in optimizations/monitoring.
• Understanding of TikTok and Facebook to help in the execution and optimization processes. Other paid experience with social platforms a plus.
Organizational Relationships
Position Reports to the Associate Media Director
Qualification & Skills
Bachelor’s degree is preferred
Discipline Specific Skills
• Education or background in marketing/advertising including but not limited to digital media, traditional media, or social media.
• Exceptional written, verbal and negotiation skills with the ability to communicate with all levels of employees and attention to detail and follow-through skills.
Strong organizational skills and ability to adapt and juggle multiple projects.
Strong collaborator working in a team environment.
A desire to learn.
• Required skills include vendor negotiations, reporting and presentation to both internal teams and sometimes clients.
• Experience on Higher Education, B2B, Financial or Gaming a plus.
• Familiar with various forms of digital pricing models (CPM, CPC, CPV, CPA, CPCV, etc.) is a plus.
• Knowledge and understanding of tools and resources such as ComScore, MRI, Vivvix, eMarketer, a plus.
• Ability to use third-party ad servers to traffic media campaigns and pull reports, experience with DCM ideal.
• Proficient in PowerPoint, Excel, Word, and Google Suite (Docs, Sheets, Slides, etc.
Salary $55-60K
...Description This position is eligible for a sign-on bonus of up to $30,000 for new hires! At General Dynamics Information Technology (GDIT) , you wont just be joining a teamyoull be joining a mission . Our people are trusted to solve the toughest challenges, create...
Commercial and personal line insurance carriers rely on EXL as a key business partner through our Castle High Value and EXL Risk Control service offerings. We offer a variety of field inspections and risk control services to support our clients underwriting processes....
...training support By joining Ledgent Technology, you connect with a company culture based on values, fun, community giving, volunteering, celebrating belonging and purpose, and making a positive impact in peoples lives. You also benefit from an unlimited earning potential...
*Job Overview* We are seeking a dedicated Behavior Technician to join our team. The ideal candidate will have experience working with children and individuals with developmental disabilities, providing behavioral therapy and support. *Duties* - Implement behavior intervention...
...second U.S.-based attorney, reporting to the U.S.-based general counsel and joining a growing team of attorneys and compliance... ...policies in the areas of contracting, licensing, and compliance. Assist with other matters as they arise: data privacy, export control,...