Job Description

At TYR Sport, we are redefining performance athletic apparel and footwear with innovation, style, and an unwavering commitment to athletes. Whether it's in the pool, on the competition floor, or in everyday training, our brand stands for excellence, pushing the limits of what’s possible. Now, we’re looking for a Creative Director of Marketing to take our brand storytelling and digital presence to the next level.

The Role

As our Creative Director of Marketing , you will be the driving force behind our brand identity, content strategy, and athlete engagement. You’ll lead a dynamic team of designers, content creators, and digital strategists, crafting compelling campaigns that inspire, engage, and drive results. This role demands a visionary leader who thrives in a fast-paced, performance-driven environment—someone who can translate brand strategy into powerful creative execution across all consumer touchpoints.

Key Responsibilities

Brand Leadership & Strategy

• Define and execute a bold creative vision that cements our position as a leader in performance athletic apparel.
• Ensure consistency and excellence in brand storytelling across all digital, retail, and event channels.
• Drive marketing campaigns that elevate brand awareness, ignite demand, and connect with athletes at every level.

Creative Direction & Execution

• Oversee the development of high-impact creative assets, including digital content, photography, video, social media, and advertising.
• Partner with product development teams to craft compelling product narratives that highlight innovation and performance.
• Lead the content strategy for digital platforms, ensuring storytelling resonates with elite athletes, fitness enthusiasts, and brand advocates.

Athlete & Influencer Marketing

• Cultivate strong relationships with professional athletes, brand ambassadors, and influencers to enhance credibility and reach.
• Develop athlete-driven campaigns and activations that showcase the performance edge of our products.

Team Leadership & Collaboration

• Manage, mentor, and inspire a high-performing marketing team, fostering a culture of creativity and excellence.
• Collaborate cross-functionally with product, retail, and digital teams to align marketing initiatives with business goals.

Event & Sponsorship Activation

• Oversee creative execution for brand-sponsored events, competitions, and athlete activations.
• Drive engagement through experiential marketing and on-site brand storytelling.

Data-Driven Decision Making

• Utilize analytics and consumer insights to optimize marketing strategies and campaign performance.
• Manage budgets effectively, ensuring maximum impact and ROI for all creative initiatives.

What You Bring

• Proven success leading marketing teams and executing impactful brand campaigns.
• Expertise in competitive sports culture , with a strong understanding of swimming, CrossFit, and performance athletics.
• Deep digital marketing knowledge , with hands-on experience in content creation, social media engagement, and influencer marketing.
• Strong design sensibility and experience collaborating with creative teams (graphic designers, photographers, videographers).
• Tech skills : Proficiency in Adobe Acrobat, Photoshop, InDesign, and Microsoft Excel.
• Outstanding leadership and communication skills , with the ability to inspire teams and drive creative excellence in a fast-paced environment.

Qualifications & Experience

• Bachelor’s Degree in Marketing, Communications, or a related field (Note: Your original qualification was Computer Science/Information Systems—let me know if this needs adjusting).
• 10+ years of experience in creative marketing, branding, or content strategy, preferably in performance athletic apparel and footwear.

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