Job Description

4 days on site: Mon-Thurs in Boston, Fri WFH

Contract Duration: March - October.

Up to $55/Hour

Digital Marketing Manager

Key Responsibilities:

• Lead a team of channel experts to drive business excellence
• Define and execute seasonal performance marketing strategies
• Collaborate with internal teams and agencies to manage demand and seasonal plans
• Own affiliate, paid search, and programmatic efforts while coordinating with paid social
• Align budget with business objectives in partnership with Finance and Business Planning
• Develop creative briefs leveraging best practices for high-quality creative output
• Foster cross-functional partnerships for optimized marketing and consumer experience
• Manage reporting to maintain stakeholder alignment

Must-Have Qualifications:

• 6+ years in senior marketing management
• Experience managing affiliate, paid search, and programmatic channels
• Knowledge of performance marketing (Google, Microsoft, DV360, Bing)
• Budget management of $20M+ and leadership of teams of 3+

Preferred Skills:

• Adobe Analytics, Tableau, mixed media modeling, Jira, Asana
• Reporting, measurement, forecasting
• Excel, Keynote, presentation skills
• Graphic design experience (a plus)

Team Structure:

• Internal: Digital marketing, e-commerce, merchandising, business planning, finance, creative
• External: Agencies, affiliate and paid search teams, vendor contacts

Collaboration & Leadership:

• Work closely with North America Digital Marketing, Direct, and Brand Marketing teams
• Support Performance Marketing Directors with budget management and allocation
• Engage cross-functionally with digital marketing, planning, buying, analytics, data science, content, and brand creative

Qualifications:

• 8-10 years in performance marketing (SEM, social, affiliate, programmatic, etc.)
• Proven success in driving results and innovation in DTC or digital media
• Strong analytical skills to track KPIs and measure success
• Excellent communication, negotiation, and planning abilities
• Experience in fast-paced, high-growth environments
• Adaptable, collaborative, and proactive
• Bachelor's degree or equivalent experience

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