Job Description

Swoon works directly with a rapidly growing and innovative company in the cannabis industry . We are seeking a skilled Digital Marketing Manager to lead strategic marketing efforts, enhance brand presence, and drive digital engagement. This role requires a creative and analytical thinker with expertise in digital marketing trends, tools, and tactics.

Location: Denver, CO (Hybrid flexibility)

Compensation: $85,000.00 - $105,000.00 base salary

Key Responsibilities:

• Develop and execute digital marketing strategies aligned with brand goals.
• Oversee content creation for social media, blogs, email, and website.
• Conduct market research to inform marketing strategies.
• Analyze data and campaign performance to optimize results.
• Manage SEO/SEM initiatives and collaborate with agency partners.
• Oversee social media team and ensure consistent brand messaging.
• Design and implement email marketing campaigns for B2B & DTC growth.
• Track and report campaign performance using analytics tools.
• Manage the digital marketing budget for maximum ROI.
• Collaborate with sales and product teams to align marketing efforts.
• Ensure compliance with industry regulations.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of digital marketing experience (cannabis industry a plus).
• 2-3 years of team management experience.
• Proficiency in SEO, SEM, social media, email marketing, and analytics tools.
• Strong communication, writing, and analytical skills.
• Experience with ecommerce platforms (WooCommerce, HubSpot, Amazon, Etsy).
• Creative mindset with a strong eye for design.
• Knowledge of cannabis industry regulations is a plus.

Why Join Us?

• Be part of an innovative team in a fast-growing industry.
• Exciting growth opportunities in a dynamic environment, with a clear pathway to advance into a VP or executive role.
• Competitive salary ($85,000 - $105,000) and benefits, including PTO, health insurance, and a hybrid work policy.
• A creative and collaborative work culture.

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