Job Description

Job Title: Digital Marketing Specialist

Location: Madison, NJ (07940)

Duration: 12 months

Candidates must be onsite 50% of the time at either Giralda Farms or Princeton Pike. If your candidate prefers to be onsite at PPK, they must be agreeable to be at Giralda Farms at least once a week.

Job Description :

As the Manager, Omni-channel Strategy, you will be responsible for the support of the strategic approach, execution details, and measurement of omni-channel marketing and media plans for a Client Hematology brand. You will serve as a dedicated omnichannel point-of-contact for this Hematology brand reporting into the Associate Director, Omnichannel Strategy. This role requires extensive internal matrix collaboration (Production, Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in HCP and DTC digital marketing within the Rx pharmaceutical category. Launch and category experience is a plus. This role is part of the Omnichannel Strategy Team, which sits within the broader Worldwide Commercialization Excellence group.

Purpose/Objective of the Job :

• Support seamless interaction between all stakeholders to develop channel-agnostic engagement and content strategy plans followed by more specific digital channel strategy to meet business and customer needs.
• Support the delivery of channel insights and recommendations for ongoing optimization of business plans.
• Supports cross-functional matrix structure to pull through digital brand campaigns, tactics, and programs - driving operational effectiveness, business impact, and meeting objectives.
• Leverage standards and best practices to drive customer engagement for the business. Examples include and are not limited to CTV, OLV, Display, CRM, websites, eMail, Social Media, and Search Engine Marketing.

Key Responsibilities :

• Support the execution of the engagement plan for the Brand.
• Contribute HCP/DTC engagement recommendations based upon customer insights and brand strategy.
• Collaborate on drafting and delivering creative briefs and other necessary requirements documentation to support the development of digital programs and the production team.
• Support and lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party partner programs, media, websites, mobile, eMail, social media, SEO/SEM, etc.).
• Partner with the digital agencies, media partners, and Client Production team to define project scope, costs, timelines, and deliverables.
• Lead pull-through digital tactics and media programs that drive business impact.
• Collaborate with the Analytics team to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics.
• Drive innovation by partnering with Brands, external partners, and capability leads to develop innovative new digital tactics.
• Monitor project status and budget and provide regular reporting on progress, challenges, and solutions.
• Provide support and coverage to the team on several areas of business.
• Demonstrate ability to track and manage annual digital program and media budgets.
• Hybrid work opportunity. Ability to work in the office three days a week is preferred.
• Business travel is 1x a week, to another Client location.

(Disclaimer: The responsibilities listed above are only a summary, and other responsibilities will be required as assigned.)

Supervisory Responsibility : None

Qualifications :

• Bachelor’s degree with a minimum of 1-3 years industry experience (pharmaceutical/biotech or related agency experience).
• Experience in pharmaceutical digital marketing is required.
• Experience leading digital engagement, channel, and analytics activities.
• Proven ability in managing digital agencies, partners, and cross-functional support teams.
• Competence in developing, evaluating, and activating DTC media plans.
• Demonstrated ability to successfully navigate internal MLR review processes.
• Product launch and/or Oncology/Hematology/Rare diseases experience is a plus.
• Prior Digital or Media Marketing Agency experience is a plus.
• Strong oral and written communication skills.
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM.

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