Email Marketing Specialist Job at Sun Theory, Austin, TX

dCsreXU4NWd0azFVMVh2emlUT29DZTNyNEE9PQ==
  • Sun Theory
  • Austin, TX

Job Description

Email Marketing Specialist

Austin, TX (preferred) | Remote

Role Overview

The Email Marketing Specialist will lead the strategy, execution, and optimization of email and SMS campaigns for our dispensaries and brands. From building flows to testing campaigns, this role will directly influence revenue, engagement, and demand creation.

Key impact areas include:

  • Retail : Growing subscriber lists, boosting revenue through lifecycle campaigns, and reducing cart abandonment.
  • Brand : Driving wholesale demand with stronger CTRs on B2B menu emails, structured campaign calendars, and co-marketing initiatives.

What You’ll Do

  • Campaign Management
  • Plan, build, and deploy campaigns in Klaviyo and Alpine IQ
  • Create automated flows (welcome, abandoned cart, retention).
  • Collaborate with design on creative and layouts.
  • Optimization & Analytics
  • Track and report KPIs
  • A/B test subject lines, send times, segmentation, and creative.
  • Improve CTR on B2B menu emails
  • Growth & Engagement
  • Implement list growth strategies at POS, online, and via social funnels.
  • Develop limited-edition drop calendars and co-marketing campaigns.
  • Partner with Social Media Specialist to convert followers into subscribers.
  • Compliance & Best Practices
  • Ensure campaigns meet cannabis marketing regulations.
  • Maintain list hygiene, deliverability, and unsubscribe management.

Qualifications

  • 2–4 years of email marketing experience (CPG, retail, or cannabis preferred).
  • Proficiency with Klaviyo and Alpine IQ
  • Strong knowledge of segmentation, personalization, and automation flows.
  • Data-driven mindset with proven optimization skills.
  • Excellent copywriting and storytelling abilities.
  • Familiarity with cannabis marketing compliance (preferred, not required).

Job Tags

Similar Jobs

University of Maryland School of Medicine

Neonatal Nurse Practitioner Job at University of Maryland School of Medicine

 ...The University of Maryland School of Medicine (UMSOM) is seeking a Board-Certified Neonatal Nurse Practitioner (NNP) to join its neonatal practice at UM Capital Region Health in Largo, Maryland. This is an excellent opportunity to work within a Level III NICU alongside... 

Grace Federal Solutions LLC

Van Services Driver Job at Grace Federal Solutions LLC

 ...Van Services Driver Evening Shifts Location: North Carolina Employer: Grace Federal Solutions Type: Full-Time | Schedule: Evening shifts with flexibility for weekends and holidays At Grace Federal Solutions , our people are our greatest success. Rooted... 

NX Direct

Junior Account Manager Job at NX Direct

 ...solid business relationships on behalf of some of the most well-respected brands in technology throughout the world. They link a customer's needs with the solutions and products available to them, providing a consultative sales approach that focuses on value and problem... 

Onward Search Education

School Social Worker [80358] Job at Onward Search Education

 ...exceptional school district in Van Buren County, MI, to hire a full-time School Social Worker for the 20252026 school year. In this in-person role, the School Social Worker will work to improve the success of students with disabilities in school through service and... 

Cornerstone Building Brands

Production Associate Night Shift Job at Cornerstone Building Brands

 ...Job Description JOB DETAILS Base Pay: $18.00 per hour, plus $1.00 shift differential per hour Night Shift: 7 pm-7 am on a 2-2-3 Schedule Benefits Start Day 1 On Demand Pay (Access to Your Pay When You Need It) Weekly Pay DUTIES AND RESPONSIBILITIES...