Job Description

About the Job

At 4Labs Digital, we are more than an audience-driven marketing agency. We bring together expertise as journalists, poets, musicians, filmmakers, and storytellers to transform brand narratives. Synthesizing those creatives with our staff of data-savvy marketers, we deliver that elusive element that every brand seeks but few achieve: Impact.

We are seeking a highly motivated and creative Influencer Marketing Manager with expertise and passion for music, entertainment, and tech to join our dynamic team. The ideal candidate will be responsible for developing and executing influencer marketing strategies and campaigns that resonate with our target audiences, increase brand awareness, and drive engagement across various platforms.

Key Responsibilities

Strategy Development:

• Conceptualize and Implement Campaigns: Develop innovative influencer marketing strategies, creative concepts, and campaign roadmaps that align with the company's brand identity, marketing goals, and target demographic within the music and entertainment industry.
• Research and Analysis: Conduct thorough research to identify key influencers and content creators that align with the brand's ethos and campaign objectives.
• Competitive Analysis: Keep abreast of market trends and conduct competitor analysis to ensure our influencer marketing strategies remain innovative and effective.
• Develop expansive decks for clients, outlining creative approach, strategy, and budget.

Influencer Outreach & Relationship Management:

• Influencer Identification & Outreach: Source and engage with TikTok and Instagram influencers, and negotiate terms and contracts while fostering long-term relationships.
• Content Collaboration: Collaborate with influencers to ensure content is engaging, on-brand, and delivers on campaign objectives.
• Performance Tracking: Monitor and analyze the performance of influencer partnerships and campaigns, providing regular reports to stakeholders.

Campaign Management:

• Project Coordination: Oversee campaign timelines, ensuring deliverables are met promptly and within budget.
• Content Approval: Review and approve influencer content to ensure it aligns with brand guidelines and campaign goals.
• Crisis Management: Respond quickly and effectively to any issues or controversies that arise from influencer partnerships.
• Project Management: Update lists, invoicing systems, and project management boards.

Reporting & Analysis:

• ROI Assessment: Track and measure the effectiveness of influencer campaigns, analyzing key performance indicators (KPIs) to assess return on investment (ROI).
• Data-Driven Insights: Provide insights and recommendations for optimization based on campaign data and performance metrics.

Collaboration & Communication:

• Internal Team Coordination: Work closely with marketing and social media teams to ensure a cohesive and integrated approach to influencer marketing.
• External Communication: Act as a liaison between the company and influencers, ensuring clear communication and adherence to campaign requirements.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in influencer marketing, particularly within the music, entertainment and tech industry.
• Strong understanding of social media platforms and content trends.
• Excellent communication and negotiation skills.
• Ability to interpret and analyze performance data to inform decisions.
• Creative mindset with the ability to generate fresh ideas for campaigns.
• Strong project management skills and experience using project management tools, with a knack for multitasking and meeting deadlines.

How to Apply

Please submit your resume, cover letter, and any relevant work samples or case studies that demonstrate your experience in influencer marketing within the music and entertainment industry. If applying by email, send your application to apply AT 4labsdigital DOT com. In the subject line, include the role you are applying for and your full name. We look forward to discovering how your expertise can contribute to the success of our brand.

4Labs Digital is an equal opportunity employer to all, regardless of age, ancestry, color, disability (mental and physical), exercising the right to family care and medical leave, gender, gender expression, gender identity, genetic information, marital status, medical condition, military or veteran status, national origin, political affiliation, race, religious creed, sex (includes pregnancy, childbirth, breastfeeding, and related medical conditions), or sexual orientation or any other characteristic protected by federal, state or local laws.

Consistent with the Americans with Disabilities Act (ADA), 4Labs Digital is committed to fully including all qualified individuals. As part of this commitment, 4Labs Digital will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact [Benton, Apply@4labsdigital.com]

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Compensation for this position is location-based, and salary ranges will vary depending on the geographical location of the role. Below is a list of typical cities where the position may be posted, each with its corresponding salary range:

• Toronto: $45,000-$60,000 USD salary; $22-$30 USD an hour contract
• Montreal: $45,000-$60,000 USD salary; $22-$30 USD an hour contract
• Vancouver: $45,000-$60,000 USD salary; $22-$30 USD an hour contract
• Miami, Florida: $50,000-$60,000 USD salary; $25-$30 USD an hour contract
• Austin, Texas: $50,000-$60,000 USD salary; $25-$30 USD an hour contract
• Mexico City: $30,000-$45,000 USD salary; $15-$22 USD an hour contract

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