Job Description

Company: First Ring Fleet, A Division of Hennessy Automotive

Job Title: Fleet Account Executive (Leasing/Financing Expert)

Location: Georgia (Hybrid; 1-2 days on site in Atlanta, GA)

About the Company:

First Ring Fleet is a new division of Hennessy Auto, a well-established, family-owned automotive service group founded in 1964 with $1.7B in annual sales. Hennessy operates over 80 locations across five states (Georgia, Indiana, Kentucky, Michigan, and Ohio) through two distinct dealership platforms. First Ring Fleet is building the commercial fleet leasing industry's first truly transparent pricing model. The products, services, and go-to-market strategy are being developed from the ground up. This role will help define what gets built and how it's sold by engaging directly with trade companies to understand their fleet pain points, testing solutions, and shaping a simplified, customer-centric approach that eliminates the complexity and hidden margins common in traditional fleet leasing.

About the Role:

The Fleet Account Executive role will serve as First Ring Fleet's leasing executive, instrumental in building processes from scratch, acquiring pilot customers, and co-building the foundation for this transparent fleet leasing business targeting trades companies. Success in this role looks like someone who can function independently in an ambiguous startup environment, generate qualified pipeline, acquire pilot customers, and contribute to building repeatable sales processes through real customer interactions.

The ideal candidate will have fleet leasing expertise with experience in consultative B2B sales within a startup or small company environment. This person needs to be scrappy, adaptable, and comfortable with incomplete infrastructure while taking ownership of daily execution and collaborating strategically with Vera (Divisional President) on business building.

What You Will Be Responsible For:

• Structuring and pricing lease proposals tailored to trade business needs, including residual calculations, term recommendations, and total cost of ownership analysis
• Educating prospects on lease vs. purchase economics and translating complex leasing concepts into clear business value for trades business owners
• Deeply understanding target customer pain points (trades businesses with 10-50 vehicles, particularly HVAC, plumbing, pest control, and facility services companies)
• Articulating First Ring Fleet's transparent, cost-plus leasing model in ways that resonate with business owners, breaking down pricing components and lease mechanics clearly
• Conducting prospect interactions, documenting lease structuring learnings, and iterating on pricing approaches based on real customer feedback
• Providing consultative guidance on lease terms, maintenance inclusions, and fleet optimization strategies that address specific business challenges
• Collaborating on building lease product offerings, pricing matrices, and residual tables based on market feedback and customer needs

Skills Needed to Apply:

Hard Skills:

• Commercial Leasing Experience: Deep understanding of lease structuring, residual value calculations, lease vs. purchase economics, and total cost of ownership analysis across commercial equipment or vehicle assets; ability to build lease proposals from scratch including term recommendations, maintenance inclusions, and pricing components; experience with lease product development, pricing matrices, and risk assessment preferred
• Financial Analysis & Lease Pricing: Ability to analyze customer financials, structure competitive lease terms, and translate complex leasing concepts (residuals, money factor, capitalized cost) into clear business value; comfortable working with lease calculators, residual tables, and cost modeling
• B2B Consultative Sales: Proven track record of consultative B2B sales; experience managing complex sales cycles (60-180 days); ability to close deals and build long-term customer relationships
• Consultative Selling & Active Listening: Asks questions before pitching; genuinely listens to understand customer challenges; uncovers underlying needs beyond surface requests; positions services as solutions to specific problems; educates rather than pressures
• Professional Business Writing: Crafts clear, persuasive emails and proposals with proper structure and grammar; adapts tone to audience; articulates complex concepts simply
• Presentation & Articulation Skills: Delivers clear, compelling presentations adapted to audience; explains complex concepts (cost-plus model, TCO analysis) in simple terms; handles objections smoothly; confident without being arrogant

Soft Skills:

• Entrepreneurial builder mindset with ability to thrive in 0-to-1 startup phase
• Self-motivation and independence to operate effectively with minimal oversight
• Adaptability and scrappiness to work with limited resources and incomplete infrastructure
• Naturally connects with small business owners and blue-collar operators; adapts communication style to be relatable without being condescending
• Emotional intelligence and customer empathy to understand diverse customer profiles
• Comfort with ambiguity and ability to improvise solutions
• Disciplined documentation habits with ability to provide structured feedback
• Coachability and learning agility to receive feedback well and adapt approach based on learnings
• Resilience and persistence in prospecting and pipeline development
• Professional humility with balance between confidence and approachability

Interested? Apply here or by sending your resume to serena@10thsttalent.com.

10th St. Talent is a comprehensive talent partner, plus white-glove executive search firm, that connects growth-oriented businesses with exceptional leaders for their most pivotal roles.

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