Job Description

Sr. Customer Marketing Analyst

3 month contract, with liklihood of extension and/or conversion

Brentwood, TN - Hybrid - On-site 4 days/week

Overview:

The Sr. Campaign Analyst, Personalization and Deployment is responsible for supporting all functional areas related to campaign orchestration, and execution/deployment. This role will use our Enterprise Data Warehouse and Campaign Databases to help identify opportunities and build improvements, create broader understanding, enhance functional support of customer personalization, assist with campaign execution, and research campaign data related questions. In addition, this role is expected to be a team lead and subject matter expert in the Campaign Database.

Responsibilities:

• Become a functional expert in customer and campaign data, which includes but is not limited to defining data elements, providing input on data structure, creating & troubleshooting audience lists, and aiding in training documentation as needed.
• Supports deployment of personalization initiatives from a campaign execution perspective from start to finish.
• Performs reconciliation of campaign data volume end-to-end (from EDW to Campaign Deployment) and provides waterfall counts.
• Works cross functionally within Marketing, IT, and Data Engineering to ensure that campaign data/technical requirements are conveyed and are reflected accurately in the systems post implementation.
• Supports the launch of Journeys and Triggers and leads on all campaign execution tasks from the ideation to automation phase.
• Builds Email, SMS, Push and Direct Mail campaigns in the campaign automation system.
• Performs end-to-end QC on campaign workflows, identifies opportunities, implements and documents enhancements.
• Monitors dashboards and campaign databases to ensure that they are synchronized.
• Collaborates with IT Marketing and Data Engineering to understand the data and system architecture that supports campaign orchestration.
• Leads high priority campaign projects to ensure efficient, accurate, and on-time delivery of marketing campaigns
• Supports and aligns priorities to meet customer and business needs through consistent communication with key partners
• Leads internal team member training with potential to lead
• Monitors and ensures daily campaign data loads and list processing jobs are complete for campaigns to execute.
• Develops and interprets campaign dashboards and presents findings to leadership

Qualifications:

• Experience: 4-5 years’ experience in Technical Requirement Translation and Strategic Output, Campaign Activation, Analytics or related business.
• Education: Bachelor's degree in business, Statistics, Computer Science, Finance, or equivalent experience. Any suitable combination of education and experience will be considered.
• Professional Certifications: Adobe Campaign, Zeta, SQL, HTML
• Other knowledge, skills, or abilities:
• Expert level SQL skills. Expertise in other programming language(s) preferred
• Experience with Alteryx/Tableau/PowerBI
• Strong working knowledge of Adobe Campaign, Zeta, SQL, HTML, CSS, Marketing Automation systems, Movable Ink etc.
• Expertise with large data sets and relational databases
• Ability to tell the campaign story clearly and concisely for various audiences, including leadership
• Experience with Retail POS or Loyalty Program Data
• High-level written and verbal communication skills
• Proficiency in Microsoft Office products
• Speak, read, and write effectively in the English language
• Experience working with Customer Data preferred

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