Job Description

Salary range: $120,000 - $160,000

For this role, Chinese/Mandarin speaking is a must.

Strategy & Leadership

• Define and own AL Homes’ brand, positioning, and messaging framework.
• Build and execute the annual marketing plan to drive homeowner and investor demand.
• Partner with sales leadership to align marketing campaigns with revenue targets.

Demand Generation & Campaigns

• Oversee multi-channel campaigns: direct mail (EDDM), paid ads, email marketing, and sponsorships.
• Develop neighborhood-targeted campaigns to reach homeowners and investors directly.
• Create compelling marketing collateral: flyers, brochures, yard signage, event displays, videos.

Events & Community Engagement

• Lead the planning of open houses, showcases, broker tours, and community events.
• Manage logistics including venues, catering, signage, AV, permits, and staffing.
• Build partnerships with city councils, policy groups, and community associations.
• Track event attendance, engagement, and ROI, ensuring leads flow into Salesforce/LeftMain.

Marketing Operations

• Own campaign tracking through Salesforce/LeftMain, UTM structures, and GA4.
• Manage vendors, contractors, and agency partners for creative, events, and media buys.
• Ensure consistent brand storytelling across all homeowner and investor touchpoints.

Analytics & Reporting

• Build and monitor marketing dashboards in Salesforce/LeftMain.
• Track CPL, CAC, MQL→SQL conversion, and marketing contribution to contracts signed.
• Provide regular performance updates and insights to executive leadership.

What We’re Looking For

• 7+ years of marketing experience, including 3+ years in a leadership role.
• Strong background in real estate, housing, or community-driven industries .
• Proven track record of driving pipeline impact through events, direct mail, and campaigns .
• Familiarity with CRM and marketing systems (Salesforce, LeftMain, GA4).
• Excellent organizational and leadership skills; strong cross-functional communicator.
• Comfort with occasional evening/weekend work during events.

Why Join Us

• Be part of a team reshaping California’s housing market through innovation and policy.
• Lead marketing at the intersection of real estate, policy, and community building .
• Direct access to executive leadership and high-visibility projects.
• Competitive compensation, growth opportunities, and mission-driven culture.

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