The Marketing Manager provides the planning and leadership for the assigned Shopping Center by ensuring that the appropriate structures, systems, competencies, and values are developed to drive traffic/sales and Net Operating Income (NOI) growth. The position is responsible for the day-to-day Consumer Marketing of the field property assigned to ensure awareness of store mix, drive retailer traffic / sales, and build customer affinity for the property, working closely with, and indirectly reporting to the Corporate Marketing Team for corporate strategies and programs.
JOB ACTIVITIES:
◼ Own the responsibility for supporting and activating all consumer promotional concepts, services, and marketing programs for the assigned Shopping Center.
◼ Work with General Manager and Corporate Marketing to create budget and strategic local marketing plans that align with overall marketing objectives. Manage spending within established budget parameters and timelines in conjunction with property management and corporate marketing.
◼ Develop and execute annual event plans reflective of the property positioning and conducive to the needs of the local market while driving tenant sales performance and positioning the center as a destination for entertainment. Work with merchants to gain participation in events and notify them of all upcoming events and any special instruction for the day of the event. Photograph and document all property events and associated follow up.
◼ Create, curate, and manage all published digital content (images, video, written), including updates to the property website, weekly email blasts, and posting to the property’s social media channels. Create relevant, original, high-quality content. Increase consumer interaction within digital mediums to drive property visit frequency and retailer sales growth. Become an advocate for the property in social media spaces, engaging in dialogues and answering questions where appropriate. Responsible for updating property digital content on website and social media sites assuring accuracy and value to the customer.
◼ Develop individual and organizational consumer and business contacts within the community to build property’s local relationship and growth within market, these relationships reflect
ownerships commitment to the communities we serve while building sales performance of the center.
◼ Establish strong tenant communication and partnerships, review stores’ current marketing approach, and create collaborative marketing efforts to ensure retailer and property success.
◼ Provide regular interaction with retailers including monthly newsletters and retailer meetings.
◼ Measure marketing effectiveness and results through reporting, research programs, and analytical tools.
REQUIREMENTS:
◼ Bachelor’s Degree preferred
◼ Minimum of 3-4 years of industry, marketing or related digital experience preferred
◼ Excellent interpersonal, organizational, time management, oral and written communication skills
◼ Experience in managing digital/social media platforms
◼ Must possess the ability to manage budgets and have solid accounting skills
◼ Understanding of Public Relations (PR) strategy and execution
◼ Proficient computer skills, including Microsoft Office Suite and Canva preferred
Ability to read and understand standard business documentation (e.g. contract language)
◼ Must be able and willing to work varying schedules which includes weekends, and may include evenings and public holidays.
For immediate consideration, contact Chuck Dorsey, VP, Millman Search Group at cdorsey@millmansearch.com or 410.804.7705
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