Media Planner Job at Wakefern Food Corp., Edison, NJ

dGUrM3Y4OWl0VVpUMG5ENWdqU2xET289
  • Wakefern Food Corp.
  • Edison, NJ

Job Description

Summary

  • Role of a media planner is not only confined to planning the media for the client but on grounds, they have to manage media dealings, creative’s approval from the client and ensure that the campaign goes on air at the scheduled hour.
  • The key role of a media planner is to help their client to reach its target audience at the right time at the right place using the right media.
  • Media planners are data analyzers as well. A regular data study and analysis is required to understand the consumer viewership pattern and the inclination towards a particular type of media. Once the campaign is on air, to understand the success or failure of the launched campaign, the planners take data from various software like Datorama, Google Analytics, Nielsen, Vivvex to understand the market, competitors, and the media consumption habits of the target group.
  • Establishing different alternatives for Media Plans depending on the client’s preferences.
  • Critical thinker, with a passion for data analysis, marketing and desire to learn. Must possess strong organizational and communication skills. Looking for creative, resourceful individual with paid media background.

Essential Functions

  • Produce financial and media plans and forecasts.
  • Undertake relevant research.
  • Analyze and interpret data and deliver input on campaign goals, approaches, and methods to help establish success metrics and KPI's
  • Formulate recommendations through analysis and insight to optimize media plan development
  • Tag, measure, monitor, analyze, and optimize media programs for ShopRite and other WFC banner stores
  • Create reporting cadence and templates with actionable insights to help improve campaign performance.
  • Liaison with clients, consumers and advertising and Social Media teams to populate performance projections for media channels and programs
  • Prepare client/executive facing decks to showcase quarterly, monthly, and YTD data findings
  • Produce briefs for media buyers
  • Market Intelligence: Ongoing investigation of new media and technology
  • Develop quarterly competitive reports (Numerator with insights) to industry shifts and trends to share with larger team

Qualifications

  • 5-7 years of agency experience - basic understanding of media planning across various channels including digital & social; IAT (inter-agency team) structure is a plus
  • Creativity in making recommendations/problem solving
  • Accurate and detail oriented
  • Exhibit time management skills and the ability to multi task, manage concurrent projects and work successfully under pressure
  • Ability to interact with all levels of staff
  • Strong quantitative and analytical skills
  • Solid communication skills
  • Proficiency with Microsoft Excel, Word, and PowerPoint; Media Tools knowledge is an asset
  • Resourceful and self-motivated
  • Curiosity and grit

Job Tags

Shift work,

Similar Jobs

DYNE Hospitality Group

Tropical Smoothie Cafe - Team Member (TX046) Job at DYNE Hospitality Group

Location: 760 Airport Fwy Suite 400 Hurst TX 76054 Work Week : Flexible hours are available! Able to work starting at 5:00 AM or until midnight if required, based on caf hours and availability. Welcome to the DYNE Hospitality Group (Tropical Smoothie Caf...

Amantine

Fashion Boutique Assistant & Early-Team Hire (Amantine Boutique) Job at Amantine

 ...Company Overview Amantine is a French-inspired online womens boutique known for romantic silhouettes, thoughtful detailing, and timeless femininity. We design and curate collections that evoke beauty, confidence, and effortless elegance. Were entering a significant... 

University of Maryland School of Medicine

Neonatal Nurse Practitioner Job at University of Maryland School of Medicine

 ...The University of Maryland School of Medicine (UMSOM) is seeking a Board-Certified Neonatal Nurse Practitioner (NNP) to join its neonatal practice at UM Capital Region Health in Largo, Maryland. This is an excellent opportunity to work within a Level III NICU alongside... 

V Group Inc.

Lead Java Developer Job at V Group Inc.

 ...~60 months experience developing, implementing and integrating systems related to criminal justice processing at the state or federal level (including but not limited to: disposition processing, fingerprint identification processing, criminal history updating).... 

Sika

Buyer/Planner Job at Sika

 ...the development and production of systems and products for commercial and residential construction, as well as the transportation, marine, automotive, and renewable energy manufacturing industries. Sika has subsidiaries in 102 countries around the world and, in over...