Job Description

About Us

We are a leading tire company committed to delivering high-performance, reliable, and

innovative tire solutions for consumers, commercial fleets, and specialty applications.

As we continue to grow our digital presence, we are seeking a data-driven and creative

PPC & SEO Specialist to help us improve visibility, drive qualified traffic, and increase

revenue across our digital channels.

Position Overview

The PPC & SEO Specialist will be responsible for planning, executing, and optimizing

paid search campaigns while simultaneously managing search engine optimization

initiatives to maximize organic growth. This role requires strong analytical skills, hands-

on experience with ad platforms, and a deep understanding of search engine best

practices. Experience in automotive, tire, or e-commerce industries is a plus.

Key Responsibilities

Paid Search (PPC)

 Plan, create, and manage campaigns across Google Ads, Bing Ads, and other

paid platforms.

 Perform keyword research, audience targeting, and competitive analysis.

 Optimize campaigns for conversions, ROAS, quality score, and CPC efficiency.

 Create compelling ad copy aligned with brand tone and product offerings.

 Monitor daily budget pacing, bids, performance trends, and reporting.

 Conduct A/B tests on ads, landing pages, and targeting strategies.

 Collaborate with sales and product teams to promote key tire lines or seasonal

campaigns.

Search Engine Optimization (SEO)

 Conduct ongoing keyword research to identify opportunities for organic growth.

 Optimize website content, metadata, internal linking, and landing pages.

 Support creation of high-value content including product guides, tire education

articles, and service pages.

 Perform technical SEO audits and coordinate fixes with developers.

 Monitor domain authority, backlink profile, indexing issues, and site health.

 Track rankings, search visibility, traffic patterns, and keyword performance.

 Ensure all SEO efforts support brand awareness and e-commerce or lead-

generation objectives.

Analytics & Reporting

 Build dashboards and performance reports using Google Analytics, Google Ads,

and other tools.

 Analyze conversion funnels, customer behavior, and ROI trends.

 Provide monthly insights and recommendations to leadership.

 Continuously improve digital strategy based on data and industry trends.

Qualifications

 Bachelor’s degree in Marketing, Business, Communications, or a related field

(preferred).

 2–4+ years of hands-on experience in PPC and SEO management.

 Proficiency with Google Ads, Bing Ads, Google Analytics, Google Search

Console, and keyword research tools (SEMrush, Ahrefs, Moz).

 Strong understanding of on-page, off-page, and technical SEO.

 Experience with e-commerce or automotive/tire industry preferred but not

required.

 Strong copywriting and communication skills.

 Highly analytical mindset with attention to detail.

 Ability to work independently and collaborate with cross-functional teams.

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