Senior Art Director Job at Viaduct, An Aleron Company, Buffalo, NY

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  • Viaduct, An Aleron Company
  • Buffalo, NY

Job Description

Seeking a creative and strategic Senior Art Director to shape and execute our visual identity across multiple touch-points. This role will lead the design of product packaging, digital advertisements, and custom digital artwork while defining brand aesthetic through thoughtful color palettes, typography, and visual elements.

Responsibilities:

● Develop and design product packaging that aligns with branding and market positioning.

● Create compelling static digital advertisements for web placements.

● Produce custom digital artwork to support marketing campaigns.

● Establish and maintain brand identity guidelines, including color palettes, typography, and overall visual direction.

● Collaborate with marketing and leadership teams to ensure brand consistency across all creative assets.

Requirements:

● Minimum 4 years of professional experience in graphic design, branding, or related fields.

● Strong portfolio showcasing expertise in product packaging, digital advertising, and brand identity development.

● Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).

● Ability to think strategically about design and its impact on brand perception.

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