Job Description

Join a dynamic team of designers, content strategists, and user researchers working on Alibaba’s global B2B e-commerce platform, Alibaba.com. We collaborate closely with product and business teams to create a top-tier online marketplace for businesses in regions like North America, Europe, and Southeast Asia. Alibaba.com is the original business of Alibaba Group, launched in 1999, and we’re focused on continuously improving it to better serve our global customers.

As a Senior UX Researcher, you will be responsible for creating, driving, and implementing research plans to discover actionable insights for creating the user experience for web-based applications and mobile devices. You will deliver the right user insights at the right time, helping project team to create digital products that are good for users and good for business. You will use your deep understanding of the methods and best practices of user research to experiment with mixed methods research to generate unique user insights and drive product innovation. You will mentor junior team mates to deliver high-quality outputs while working effectively on managing stakeholders, overlapping projects, and competing priorities.

Responsibilities:

• Drive ideas to improve products and services through research-driven insights and recommendations.

• Independently design and execute research studies with effective research methods (e.g., desk research, interviews, focus groups, usability testing, surveys, competitive analysis, etc.), representative participant profiles, and efficient recruiting strategies.

• Proactively review and perform data analysis to extract insights and actionable recommendations from qualitative or quantitative data, and collaborate with teams to translate insights into product and business impact.

• Present your work at research critique sessions to collect constructive feedback from the team and leadership.

• Collaborate with designers, engineers, and product managers throughout the research, design, and product development processes.

• Organize post-mortem reviews of your projects with collaborating teams, reflect on outcomes, and proactively suggest improvements.

• Through knowledge sharing, leading by example, and constant learning, contribute to the team’s professional growth and development.

• Constantly learn and implement AI in the workflow to enhance research efficiency, and proactively identify and suggest new tools for the team.

• Effectively identify and implement new ways to conduct research, grow the team’s influence, and create impact.

Qualifications:

• 5+ years of industry (hands-on) working experience conducting research as a business analyst, market researcher, UX Researcher, or equivalent professional experience

• 3+ years of industry (hands-on) working experience managing projects and cross-functional teams

• Working knowledge of utilizing various research methodologies with a deep understanding of the pros and cons of each

• Excellent storytelling and communication skills to effectively represent the voice of the user throughout the product development process

• Proficiency in behavioral analysis, qualitative analysis, and quantitative analysis (statistics, statistical modeling, data interpretation, etc.)

Preferred Qualifications

• Experience with e-commerce businesses

• Experience with supporting complex system (e.g., enterprise product) design

• Experience with building custom AI flow/agents to speed up research process while keeping good quality

• Experience with analyzing log data for user behaviors

• Experience with business analysis, industry analysis, investment analysis, or supply chains analysis

• Master’s degree in human-computer interaction (HCI), experimental psychology, cognitive science, anthropology, or related discipline is a plus

• Fluent in English, spoken Chinese (Mandarin) is a plus

• A portfolio demonstrating past work experience and deliverables

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