Job Description

Who You Are:

The CRM Customer and Data Analyst will require a detail-oriented individual, responsible for regular reporting, tracking changes in key CRM metrics and responsible for the calculation and accuracy of CRM metrics.

The CRM Customer and Data Analyst will use their technical understanding to optimize the CRM data warehouse and transform the data into accurate and reliable CRM metrics that can be used to drive data-driven strategy. The Customer and Data Analyst will report these metrics to key stakeholders, including both corporate and retail partners.

The Customer and Data Analyst will also prioritize and provide ad-hoc reports and analytics, when required and support the development of customer behavioral segmentations.

What You’ll Do:

• Analyze customer data to uncover trends, behaviors and opportunities that are critical for increased engagement and retention
• Partner with Senior Director of Marketing and London CRM team to ensure alignment of CRM initiatives with overall business strategy
• Drive client acquisition and retention by crafting and executing CRM strategies in alignment with regional business priorities
• Collaborate with Retail team to define customer segmentation strategies and personalized customer communications
• Track and report key CRM metrics in regular reports, sharing with key stakeholders and the wider business. Responsible for accurate and refreshing of key reports
• Prioritize and provide ad-hoc reports and analysis, as required by key stakeholders and the wider business
• Support the business with CRM strategy, data-driven insights, clienteling and email audience selection
• Foster strong working relationships with retail network, providing training and support on process and tool enhancements, serving as their main point of contact

You’ll Need to Have:

• Bachelor’s Degree
• 3 – 5 years of experience in a CRM role within the retail space
• Advanced knowledge and experience with Transact Standard Querying Language (SQL, Power BI, R)
• Technical proficiency and knowledge of CRM/analytics platforms (Tulip, Emarsys), customer data architecture and flows
• Proven experience in a similar role within the Retail, Fashion or Luxury industry (or equivalent)
• Past success establishing measurement frameworks for CRM or Marketing campaigns
• Solid experience working with large, complex and sometimes unstructured data sets and preparation of data

We’d Love to See:

• Detail-oriented individual, able to identify and fix data discrepancies and irregularities
• A self-starter with a results-oriented approach, takes ownership and initiative
• Curious, with strong problem-solving skills
• Good work planning, time management skills and able to prioritize
• Knowledge of GDPR and data protection policies and requirements for compliance

Capri Perks:

• Generous Holiday Schedule and Vacation Days
• Summer Fridays
• Cross-brand Discount
• Exclusive Employee Sales
• 401k Match
• Paid Parental Leave
• Thrive Wellness Program (seasonal in-office massages and more!)
• Commuter Benefits
• Gym Discounts

At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V

In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience.

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