Job Description

The Digital Marketing Manager is responsible for incubating growth thinking into marketing projects at every stage, from ideation to customer adoption. They continuously seek to evolve the industry standard for marketing best practices, rapidly inventing transformative new strategies to validate, launch, and scale ventures. Their work spans product, marketing, and technology, and they drive successful growth by leveraging the symbiotic relationship that exists between them. Through a hypothesis-driven, rapid test-and-learn approach, they strategize, implement, and execute go-to-market activities that ensure best-in-class customer acquisition, engagement, and retention.

Key Responsibilities:

• Assist in the development and execution of comprehensive platform strategies (e.g., Weedmaps, Leaflink, Jane).
• Collaborate on SEO/SEM strategies to generate traffic.
• Manage Conversion Rate Optimization to maximize conversions
• Manage paid advertising campaigns across multiple channels (Billboards, Publishers, Google Ads, social media, etc.).
• Project management for product launches, events, and grand openings, ensuring seamless execution across digital channels and aligning campaigns.
• Data and Reporting. Track, analyze, and report on performance metrics, optimizing strategies based on data insights.
• Collaborate with the design team to produce compelling creatives across all web properties.
• Be agile and iterative in your approach, and relentless in your search for the next unexploited growth opportunity.
• Oversees the overall operations of the department, ensuring teams meet performance targets.
• Perform other duties as needed in support of business objectives assigned by leadership.

Note: This job description in no way states or implies that these are the only duties to be performed by the employee(s) incumbent in this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by any person authorized to give instructions or assignments. All duties and responsibilities are essential functions and requirements and are subject to modification to accommodate individuals with disabilities. Duties, responsibilities, and activities may change at any time with or without notice.

Technical Skills & Abilities:

• Proven experience in digital marketing including organic, paid media/social, and email marketing.
• Strong understanding of various digital platforms and tools, including e-commerce CMS, Social Ads, Klaviyo, SEMrush, Google Ads, GA4, and GTM.
• Intermediate level with the following: SEO, Paid Ads, Paid Social, and Email marketing.
• Strong project management skills, with the ability to multitask and prioritize in a fast-paced environment. Ability to work collaboratively and manage multiple projects simultaneously.
• Analytical mindset using data to inform decisions. Experienced with Excel.
• Excellent communication and project management skills.
• A passion for building, bringing to market, and scaling products and services
• Entrepreneurial spirit to help us shape our growth initiatives and company.

Education & Experience:

• Bachelor’s degree preferred
• 4+ years of proven working experience in digital marketing
• Agency experience a plus!

Requirements:

• Must be over 21 years of age.
• Available for on-site operations work Monday-Friday.
• Work revolves around objectives, projects, and priorities- not hours; must be able to work weekends and holidays as needed.
• Prolonged periods of standing, sitting at a desk, and/or working on a computer.
• Able to stand up to 4 hours at a time.
• Ability to work in multi-temperature environments, hot or cool.
• Be able to stand, bend, kneel, squat, and twist for prolonged periods of time.
• Must be able to push, pull, move, and/or lift 10 lbs. to a minimum height of 5 feet and able to push, pull, move, and/or carry such weight a minimum distance of 50 feet, with or without mechanical assistance.
• Must be able to access and navigate each department at the organization's facilities.

Benefits & Compensation:

All employees are provided competitive compensation and paid training. We offer a range of benefits packages based on employee eligibility, including:

• Paid Vacation Time, Paid Sick Leave, Paid Holidays, Parental Leave.
• Health, Dental, and Vision Insurance.
• Employee Assistance Program.
• 401k with generous employer match.
• Life Insurance.
• Employee discounts on products and services.

Additional details about compensation and benefits eligibility for this role will be provided during the hiring process.

We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

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