Job Title: Director of Marketing & Branding (Sporting Goods)
Location: Anaheim, CA
Industry: Sporting Goods, Outdoor Industry
Market: US
Channel: Online Direct-to-consumer and wholesale
Reporting to: CEO
Direct Reports: Team of marketing manager
Salary Range: (USD) $150k to $180k in annual base salary
Visa: Must have a valid US work authorization. No sponsorship possible
Job ID: ZR_9487
Remote work policy : On-site
Job Seniority : Middle Management Level
Company size : Medium (50-1000 ppl)
Company Ownership : Privately Owned
Industry(ies) : Outdoor, Recreational / Sporting Goods,
Function(s) : Marketing,
Region(s) : NORTH AMERICA, USA, Los Angeles Area, California, Orange County
COMPANY DESCRIPTION
Our client is a leader in the sporting goods industry, known for delivering innovative and high-performance products that inspire adventure and active lifestyles. With a commitment to quality and authenticity, they continue to set industry standards in design, functionality, and brand experience. Their team is passionate about pushing boundaries and fostering a community of dedicated enthusiasts who live and breathe the brand’s values.
OBJECTIVE
The Director of Marketing & Branding will be responsible for developing and executing strategies that enhance brand presence, drive consumer engagement, and maximize market impact. This leadership role will focus on go-to-market execution, influencer marketing, and brand storytelling , ensuring the company remains a dominant force in the industry. The role requires a dynamic and strategic leader who can blend creativity with data-driven decision-making to drive brand growth.
IDEAL PROFILE
The ideal candidate has a strong background in brand marketing within the sporting goods, outdoor, watersports, or action sports industry . They possess extensive experience in developing and executing successful marketing campaigns, working with influencers and brand ambassadors, and leading go-to-market strategies for premium consumer products. This person thrives in a fast-paced environment, has a deep understanding of brand positioning, and excels at leveraging digital and offline channels to drive engagement.
RESPONSIBILITIES
REQUIREMENTS
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