Ecommerce and Digital Marketing Manager
Key member of the digital marketing team, Ecommerce and Digital Marketing Manager works with other marketing manager to improve customer experience, website conversions and optimize leads and sales. He/she must have expertise in data analysis, digital marketing, and e-commerce strategies and help identify opportunities for growth and enhancing company’s online presence.
Key Responsibilities
· Review, analyze, and interpret data related to website traffic, user behavior, and conversions to develop insights and hypothesis to drive marketing effort.
· Monitor and analyze key performance indicators (KPIs) such as conversion rates, traffic, and customer acquisition costs to assess the effectiveness of online campaigns and strategies.
· Study customer behavior on the website, including click-through rates, shopping cart abandonment, and path analysis, to optimize the user experience.
· Plan, execute, and analyze A/B tests to improve website design, content, and functionality.
· Evaluate the performance of digital marketing channels, including SEO, PPC advertising, email marketing, and social media, and provide recommendations for improvement.
· Conduct competitive analysis to identify market trends, benchmark against competitors, and recommend strategies to gain a competitive edge.
· Develop reports and dashboards to communicate findings and insights to cross-functional teams and management.
· Work with marketing and web development teams to develop and execute strategies that drive growth and enhance the customer experience.
· Provide data-driven recommendations and actionable insights to improve website functionality, product offerings, and marketing campaigns.
Key Requirements
· Bachelor’s degree in business, marketing, data analytics, or a related field.
· Minimum 5-year experience as an Ecommerce Analyst/Manager in consumer business, ideally with retail storefronts
· Proficiency in data analysis tools and techniques, including Excel, SQL, data visualization tools, and statistical analysis.
· Familiarity with e-commerce platforms, web analytics tools (e.g., Google Analytics), and digital marketing channels
· Strong analytical and problem-solving skills, with the ability to translate data into actionable insights.
· Good oral and written communication and presentation skills; able to convey complex data findings to diverse teams.
· Detail-oriented and highly organized with the ability to manage multiple projects simultaneously.
· Knowledge of e-commerce best practices, online consumer behavior, and industry trends.
· Experience with A/B testing, and experimentation methodologies is a plus.
· Strong interpersonal skills and proven ability to network and build relationships.
· Strong critical thinking skills to assess client needs and propose effective solutions.
· Self-motivated and able to work independently.
We will set up the new hire for success by having him/her work in our showrooms for 3-4 months to understand our business paradigm and develop key relationships within our organization.
Blinds To Go, Inc., is the leading and retailer and manufacturer of custom-made blinds and shades in North America. At Blinds To Go, Inc., we have redefined the window decorating industry with our direct-to-consumer business model and our legendary customer service. We control every element of our brand including the in-store experience and shop-at-home experience.
Blinds To Go is an equal opportunity employer. Blinds To Go complies with all federal, state/province, and local laws. Blinds To Go welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Blinds To Go. Building a great company…one person at a time.
At HDR, our employee-owners are fully engaged in creating a welcoming environment where each of us is valued and respected, a place where everyone is empowered to bring their authentic selves and novel ideas to work every day. As we foster a culture of inclusion throughout...
Join a global community of talented professionals to shape the future of AI. Earn up to $15 USD/hr and additional rewards based on quality of submission. Outlier is committed to improving the intelligence & safety of AI models. Owned and operated by Scale AI , weve ...
Patient Access Representative Benefits ~11 paid holidays. ~403(b) Retirement Savings Plan. ~ A well-funded and managed non-profit organization driven not by the bottom line, but by helping its customers. ~ Equal Employment Opportunity (EEO). Patient Access...
Physician Assistant (PA-C) Post-Acute Care | Salary up to $165K Location: Rancho Mirage, California Compensation: $130,000 - $165,000 per year + Uncapped Bonus Potential Job Type: Full-time *** This is a temporary position to provide coverage through January...
...comfortable operating a company vehicle equipped with an outward and driver facing dash cam. Adhere to company policy regarding dash cam... ...Qualifications Required Skills and Experience Class A CDL Valid Medical Card Be 23 yrs. or older to meet insurance requirements...