Public Relations Manager - In-House - Spirits Job at Phifer & Company, New York, NY

dE9PenZNWmp0VXhVMDNiM2lUYW1CK250NWc9PQ==
  • Phifer & Company
  • New York, NY

Job Description

Our client a Global Liquor brand is looking for a dynamic and creative PR Manager, based in New York City, reporting to the Global Director, Marketing and Communications. The ideal candidate will be a highly motivated self-starter who takes initiative, is passionate about the spirits category and will have a keen understanding of how PR and earned media can drive market success.

This role requires an individual who can seamlessly integrate PR within broader marketing campaigns, cultivating relationships with media in the U.S. and working in tandem with media relations counterparts globally to support the company’s brands and its visionary CEO.

Work with marketing leadership to create and execute annual, brand-focused media relations strategies and tactical execution plans aimed at increasing brand awareness, product trial and revenue for brand across the company portfolio

Build and nurture relationships with journalists, bloggers and podcasters to proactively seek opportunities for media coverage

Create and distribute high-quality press materials, including press releases, executive briefing documents, FAQs and key message documents

Identify, build, and manage relationships with key influencers to develop engaging and authentic content that resonates with target audiences and enhances brand identity; leverage these relationships to amplify brand presence across media and digital platforms • Collaborate with and provide support to global PR managers as needed, ensuring consistent messaging and maximizing impact across markets

Track, measure and analyze the effectiveness of media coverage, provide clear reporting on the impact of outreach efforts on brand performance and adjust campaigns as directed • Ensure consistent communication between marketing, sales, and other internal stakeholders to maximize the reach of PR campaigns and regularly communicate results of outreach efforts • Activate the brand at high-profile events and identify opportunities to boost brand visibility • Identify and secure opportunities for strategic brand collaborations and partnerships within the US

Qualifications & Experience • 5+ years’ experience and proven results in PR, with a substantial focus on spirits • Track record of developing and executing integrated campaigns, leveraging PR, social media and influencer engagement to achieve brand objectives • Proven expertise in executive communications and personal branding, with the ability to craft compelling narratives Skills.

Demonstrated ability to manage multiple projects and meet competing deadlines efficiently and effectively • Strong attention to detail and the ability to thrive in a fast-paced environment • Entrepreneurial spirit, ambition, and business acumen.

This is a hybrid position, with three required in-office days and two remote working days per week.

Job Tags

Remote job, 2 days per week,

Similar Jobs

SOUTH BAY PLASTIC SURGEONS

Esthetician Job at SOUTH BAY PLASTIC SURGEONS

Company Description South Bay Plastic Surgeons is a leading plastic surgery practice composed of board-certified, fellowship-trained surgeons specializing in a comprehensive range of surgical and non-invasive procedures. We have a robust medical spa that is expanding...

RTR HR and Staffing Services, LLC

Call Center Representative Job at RTR HR and Staffing Services, LLC

 ...first six months. Schedule: Full-Time or Part-Time, Hours of Operation Monday-Friday 8...  ...possibilities Good hours of operation no late nights or overnight Weekends and holidays...  ...Comfortable being on camera during work shift ~ Internet speed of at least 20MBPS... 

International Leadership of Texas

High School Instructional Aide Job at International Leadership of Texas

 ...This is for the 2025-2026 School Year Primary Purpose: Provide instructional assistance to students under the direct supervision of a certified teacher. Assist in preparing, conducting, and managing of classroom activities. Qualifications: Education/Certification... 

Perfetto Contracting Co. Inc.

Property Management Administrator / Full Charge Bookkeeper Job at Perfetto Contracting Co. Inc.

About Us: Perfetto Contracting has been a leader in premier heavy civil construction across the Greater NYC area. Perfettos commitment to excellence and innovation keeps them on the cutting edge of technology and protocol so that they can continue to deliver the most...

Piru Group

Information Technology Specialist Job at Piru Group

 ...up and manage automation on Monday.com. Knowledge and experience with SEO, SEM, and PPC advertising. Creating and managing pay-per-click (PPC) advertising campaigns on platforms such as Google AdWords Strong analytical and data-driven and decision-making skills...