Job Description

This is a salaried position that reports to the Senior VP of Sales and Marketing and provides to the Sales and Marketing team. Execute marketing initiatives including media, promotions, digital and social media, CRM, packaging new product launches, point of purchase displays, and direct responsibility over the management of applicable agency partners.

Scope of Job Function

• Execute marketing initiatives including media, promotions, digital & social media, CRM, packaging, new product launches, point of purchase displays, direct responsibility over the management of applicable agency partners.
• Manage and responsible for E commerce business.
• Assist in financial, competitive, pricing and category analysis. Identifying key trends and brand implications. Working with key decision tools and information sources.
• Manage marketing budget.
• Participate in the creative development process and execution of all national and local advertisement and public relations campaigns.
• Assist in the development of advertising, PR and media plans.
• Responsible for all content of the internal web-based company news site.
• Lead Cross Functional Team projects (Finance, Operations, Demand Planning, Sales, etc.) in support of brand objectives; lead cross functional team projects (as assigned)
• Monitor sales and marketing programs to assure they meet planned objectives.
• Prepare sales reports and presentations, using customer data and other key analytics.
• Responsible for maintaining vendor portal/data pool to be GS1-compliant. (Syndigo & 1World Sync)
• Track all promotional communications and sales leads.
• Build and execute pricing strategy for assigned Brands/Categories
• Responsible for communicating with other departments as necessary to ensure that sales communications are effectively implemented.
• Coordinate all shows for the sales department and ensure show samples, materials, booths, and containers are scheduled to arrive on time and ready for the show.
• Coordinate production of sales / marketing materials
• Continuously evaluate customer needs, expectation, and service requirements.
• Plan, organize, prioritize work activities, using time efficiently and develop realistic action plans.
• Identify and resolve problems in a timely manner and gather and analyze information skillfully.

Skills/knowledge and Experience

• BA/BS Degree in Business Administration, Marketing, and 3-5 years related experience and/or training or equivalent combination of education and experience.
• Excellent oral and written communication skills and superior presentation skills with numerical data.
• Effective interpersonal, leadership and quality skills.
• Proficient computer skills that include MS Office, Canva, Adobe Suite
• Excellent project management skills, ability to work cross-functionally across departments.
• Ability to participate in strategic and annual planning.
• Adapts to changes in the work environment, is dependable and follows work instructions.
• Proficient in Social Media Channels such as Instagram, Facebook, and Tiktok.

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