Performance Marketing Manager Job at Displayit, Buford, GA

dE9LMnZzSmx0RWxVMzNiM2lqZWtDK1h0NkE9PQ==
  • Displayit
  • Buford, GA

Job Description

Position Summary:

Drive brand awareness, high-quality leads, customer acquisition, and revenue growth through full funnel paid media strategies for Displayit, High Impact Services by Displayit, and PG Exhibits. The ideal candidate is someone with hands-on PPC expertise and would consider themselves a PPC expert in optimizing for e-commerce. They have a strong background in digital advertising, marketing analytics, and performance optimization and is comfortable utilizing paid media to drive both leads and ecommerce conversions.

Key Responsibilities:

Paid Media Strategy & Execution:

  • Develop, manage, and optimize multi-channel media campaigns (Google, MS, YouTube, social media, CTV, retargeting, etc.) to drive lead and revenue growth.
  •  Ideate and test creative strategies and assets in collaboration with peers and leadership.
  • Oversee technical aspects such as feed management, dynamic ad retargeting, and audience segmentation to enhance targeting and conversion. Identify and pursue new audience segments, channels, and strategic partnerships to expand reach and acquisition.
  • Use data and analysis to effectively allocate and manage paid media budgets to maximize efficiency and ROI.

Analysis, Optimization & Performance Insights:

  •  Continuously analyze customer behaviors, refining targeting, messaging, and creative accordingly.
  • Implement A/B and multivariate testing to improve conversion rates and campaign effectiveness.
  • Collaborate with internal and external partners to manage GA4, attribution modeling, and performance analytics to drive informed decision-making.
  • Regularly present performance reports, key learnings, and recommendations to stakeholders.

Cross-Functional Collaboration & Innovation:

  • Work cross-functionally to develop and optimize landing pages for campaign performance.
  • Stay informed on industry trends, competitive landscape, and new technologies and platforms to enhance digital marketing effectiveness.
  • Ensure compliance with advertising platform policies to prevent account restrictions and maintain best practices.
  • Other duties as assigned

In the short term (6-9 months), this role will focus on optimizing performance marketing for the Displayit.com property. The right candidate will have quick development opportunities to drive acquisition for additional lines of business and brands, and could develop further into identifying retention opportunities, as well.

Qualifications:

  • Bachelor’s degree in marketing, Business, or related field (or equivalent experience).
  • Proven track record of managing and scaling multi-channel paid media campaigns.
  • Hands-on experience and expertise with ad platforms such as Google Ads, Microsoft Ads, Meta, LinkedIn, YouTube, and programmatic advertising.
  • Experience in GA4, attribution modeling, and data-driven decision making.
  • Ability to balance strategic priorities with tactical execution in a fast-paced environment.
  • Experience managing vendor partner relationships.
  • Strong preference for candidates with customized product experience.

 

Core Competencies:

  • Results-oriented mindset with a focus on driving performance and achieving KPIs.
  • Analytical thinker with a passion for uncovering insights and improving customer experiences.
  • Strong communication and collaboration skills to work effectively across teams.
  • Innovative and proactive, always seeking new ways to enhance marketing performance.

Ideal Work Style:

  • Enjoys strategy, implementation, execution, and ongoing operations.
  • Balance of analytical and creative thinking.
  • Can build trusted relationships; strong listener; seeks to understand.
  • Desire to work collaboratively with a result driven approach.
  • Serve as a sponsor for change – bring a positive, solution-oriented mentality to new challenges.
  • Act with great integrity; Be self-aware; Pursue professional development.
  • Inspire and assist others so they can realize their full potential, Positive mindset, Practices gratitude.
  • Relentlessly curious; Can bring insights and ideas from outside our organization, continuous improvement.
  • Remote position; requiring occasional travel to business headquarters in GA and CO

Job Tags

Temporary work, Remote job,

Similar Jobs

Insight Global

Dispatcher Job at Insight Global

 ...Job Title: Dispatch Agent Location: Cincinnati, OH 45202 Duration: 12-month recurring contract Pay: $20-$22/hr (more for right candidate) Schedule: Onsite M-F 8-5 Required Skills & Experience: 3+ years of level 2 or 3 Help Desk experience Triaging... 

Onward Search Education

School Social Worker [80358] Job at Onward Search Education

 ...exceptional school district in Van Buren County, MI, to hire a full-time School Social Worker for the 20252026 school year. In this in-person role, the School Social Worker will work to improve the success of students with disabilities in school through service and... 

V Group Inc.

Lead Java Developer Job at V Group Inc.

 ...~60 months experience developing, implementing and integrating systems related to criminal justice processing at the state or federal level (including but not limited to: disposition processing, fingerprint identification processing, criminal history updating).... 

Marshall Industrial Technologies Inc.

Sales Manager Job at Marshall Industrial Technologies Inc.

 .../7 availability, our team is dedicated to meeting the needs of businesses around the clock. Role Description This is a full-time, hybrid location Sales Manager role based in Trenton, NJ and Stockertown, PA. Experience with Mechanical, Electrical, HVAC/R and/or... 

LHH

Freight Forwarder Job at LHH

 ...updates on shipment status and act as a single point of contact. Shipment Management : Track cargo, arrange storage, consolidate freight, and manage inventory during transit. Core Skills & Attributes Strong organizational and problem-solving skills....