Job Description

Join the Team Transforming Lives at the National Eczema Association (NEA)!

Are you passionate about making a real impact in the lives of millions? At NEA, we don’t just talk about change—we lead it. As the nation’s largest nonprofit organization dedicated to improving the health and quality of life for people with eczema, our work touches over 31 million Americans living with this challenging condition.

Here’s what makes NEA a special place to grow your career:

• Mission with Meaning: Every day, you’ll contribute to programs, research, and advocacy that empower people to thrive despite eczema.
• Innovative Spirit: From advancing patient-centered care to leveraging real-world data, we’re shaping the future of eczema research and support.
• Dynamic Culture: At NEA, collaboration, creativity, and inclusivity are at the heart of everything we do.
• Flexibility & Growth: We value your professional growth and work-life balance.

Why NEA Needs YOU. We’re seeking passionate professionals to help us:

• Build innovative partnerships that amplify the patient voice.
• Expand programs and campaigns that increase eczema awareness.
• Drive meaningful impact in research, advocacy, and community engagement.

National Eczema Association (NEA) Overview

Founded in 1988, the National Eczema Association (NEA) is a 501(c)(3) nonprofit and the largest patient advocacy organization serving the over 31 million Americans who live with eczema and those who care for them. NEA provides programs and resources to elevate the diverse lived experience of eczema, and help patients and caregivers understand their disease, actively engage in their care, find strength in one another– and improve their lives. Additionally, NEA advances critical eczema research and partners with key stakeholders to ensure the patient voice is represented and valued in education, care and treatment decision making. The eczema community is at an exciting juncture, with increased recognition of the seriousness and burden of eczema and a surge in scientific interest and development of new treatments. Bolstered by NEA’s strategic plan, Blueprint 2025, we are driving toward the ultimate vision: a world without eczema.

Social Media Manager Position Overview

The Social Media Manager will play a critical role in driving NEA’s growth by developing and executing a robust social media strategy to expand NEA’s reach, amplify its mission, and engage diverse audiences. This role will focus on elevating NEA’s digital presence to foster community connections, build trust, and support NEA’s programmatic, fundraising, and marketing goals.

The ideal candidate will be a creative and data-driven strategist with a passion for mission-driven work, capable of staying ahead of digital trends while effectively collaborating across teams. This person will also define and implement NEA’s voice and tone across platforms to authentically engage with patients, caregivers, and other key stakeholders. The Social Media Manager is a full-time, fully remote position (40 hours per week).

Key Responsibilities:

Drive NEA’s Growth Through Social Media Strategy

• Develop and execute a forward-thinking social media strategy designed to grow NEA’s audience, deepen engagement, and increase brand visibility.
• Align social media campaigns with NEA’s overarching organizational goals, focusing on programmatic growth, advocacy, community engagement, and donor acquisition.
• Identify and leverage emerging trends, tools, and platform algorithms to ensure NEA remains innovative and relevant across all social channels.
• Collaborate with program staff, marketing, content and design teams to create a multitude of campaigns to meet marketing and programmatic goals throughout the year.
• Provide ongoing analysis to Senior Leadership Team on trends and data based on social media impressions and engagement.
• Manage day-to-day content calendar and engagement across NEA’s social media channels including for Instagram, Facebook, X, Bluesky, LinkedIn, TikTok, Threads and YouTube.
• Monitor, engage, and respond to comments, messages, and mentions to foster trust and a strong and active community.
• Manage social video editing through CapCut or other tools.

Content Creation and Engagement

• Collaborate with program, marketing, content, and design teams to create impactful campaigns and content (posts, stories, videos, graphics) that resonate with NEA’s community.
• Establish and maintain NEA’s distinct voice and tone for each platform, ensuring authenticity and alignment with organizational messaging.
• Develop and manage a content calendar for platforms including Instagram, Facebook, X, LinkedIn, TikTok, Threads, Bluesky, and YouTube.
• Manage day-to-day social media activities, including posting, responding to comments/messages, and fostering meaningful engagement with NEA’s audience.
• Produce high-quality, engaging videos using tools like CapCut and Canva, ensuring content is optimized for platform-specific audiences.

Metrics-Driven Growth and Optimization

• Track, analyze, and report on social media performance metrics to evaluate success and inform future strategy.
• Optimize NEA’s social profiles and posts (e.g., SMO, hashtags, keywords) to increase discoverability and audience reach.
• Set measurable goals for follower growth, engagement rates, and audience reach to ensure NEA’s digital footprint continues to expand.

Collaboration and Partnerships

• Partner with creators, influencers, and NEA Ambassadors to expand NEA’s credibility and reach within key communities.
• Work closely with internal teams to amplify initiatives such as Eczema Awareness Month, fundraising campaigns, and programmatic efforts.
• Provide real-time social media support at NEA’s in-person events (e.g., annual Expo patient conference) and other key gatherings throughout the year.

Professional Experience and Qualifications

• 7+ years of social media and marketing experience, with proven success in driving engagement, reach, and brand growth, preferably within nonprofit, healthcare, or mission-based organizations.
• Bachelor’s degree in marketing, digital marketing, communications, or a related field.
• Strong understanding of social media platforms, tools, and trends, with experience in using social media as a growth driver.
• Excellent communication and writing skills, with experience crafting messaging for different audiences and platforms.
• Data-driven mindset with experience tracking and analyzing performance metrics to inform strategies.
• Proficiency in social media management tools (e.g., Sprout Social), video editing tools (e.g., CapCut), and design tools (e.g., Canva).
• Passion for patient advocacy and community-building. Knowledge of eczema is a bonus but not required.
• Flexibility, adaptability, and a sense of humor are essential.

Physical Requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Must be able to lift twenty-five pounds related to packing and shipping departmental items.

This full-time (40 hours per week) remote-based position is FLSA exempt. Travel may be required to various national industry and medical/scientific meetings.

The National Eczema Association offers an attractive benefits package to the qualified candidate. These benefits include but are not limited to:

• Competitive salary, dependent on experience
• Medical, dental and vision benefits
• Life Insurance
• Employer-Funded Contributions
• Employee optional 401K plan
• Voluntary Flexible Spending Plan
• Unlimited PTO
• NEA observes all Federal holidays plus the day after Thanksgiving.

Job Tags

Similar Jobs